About

Co-ords is one of the many projects I worked on at I SAW IT FIRST. The aim of this project was to allow users to easily purchase a co-ordinate outfit. This project required me to take both the users needs & stakeholders expectation into consideration. Not only did the journey need to be simple & smooth for the user, it needed to increase Add To Bag Rate as well as overall conversion.

The Problem

The current iteration of Co-ords at the time was failing to meet the customers requirements with little visibility of the set and a disjointed journey for the user.

My Role

UX/UI Digital Designer working closely with the UX Researcher & Developers.

The Process

Impact Research
Problem Statement | Data Analysis | Competitor Analysis

Solution Brainstorming
Surveys | User Flows & Journey | Idea Sessions

Ideate
Potential User Flows | Wireframes | Prototyping | High-fidelity Prototyping

Testing
Surveys | Usability Testing | Data Analysis