AB TESTING | CRO

About

During my time at ISAWITFIRST we worked collaboratively with a CRO agency. Together we analysed smaller aspects of the site, that presented potential pain points for the user. Below shows two of the projects we worked on together - looking at Search & an ATB notification.

The Problem

Search | Search is one of the best performers for the ISAWITFIRST website, however, we were seeing a low CTR on the drop down & found that users were hitting enter and that the most relevant Products, Popular Searches & Recommended Collections shown in the drop down were getting low visibility.

ATB Notification | The current ATB notification is minimal and the user may not notice it, whilst the percentage of people that ATB and continue to checkout is lower than we’d like. We decided to look into how we could improve the visibility of the item, size & qty that they had added to bag, hoping to encourage them. to checkout.

My Role

UX/UI Digital Designer working closely with the UX Researcher & Developers.

The Process

Impact Research
Problem Statement | Data Analysis | Competitor Analysis

Solution Brainstorming
Surveys | User Flows & Journey | Idea Sessions

Ideate
Potential Flows | Wireframes | Prototyping | High-fidelity Prototyping

Testing
Surveys | Usability Testing | Data Analysis